Book a call

Eighteen Minutes

Jun 25, 2026

Out of every hour of an actual tournament tennis match, only about eighteen minutes is spent hitting the ball. I gave our players that number this week, and then Ashley Weinhold, a former pro who played the Grand Slams, sat down with them and, without quite meaning to, spent the next twenty minutes explaining what fills the rest. You'd expect a player at that level to talk about strokes and weapons, the parts of the game you can see from the stands. She barely mentioned them. What she described instead was the work nobody watches.

She started serious mental training at twelve, and not a drill or two but a whole system, something like twenty different tools she worked through on her own, year after year. The script she wrote for how she wanted to compete on clay grew so long over time that she called it a novel, pages of detail she began building a month before nationals. On every opponent she played she kept notes, their strengths, their weaknesses, even how she felt serving at five-four, so that when she drew them again months later she wasn't guessing. Match cards got filled out days and sometimes months ahead, because she refused to leave anything to the last minute. For every hour she spent on a court she spent close to an hour off it, in the gym, on the track, in her own head, and her phrase for one of those stretches was that it hurt to walk. The year before, she'd reached the national finals in singles and doubles. The next year, the one she spent peaking on purpose for the biggest events with exactly that work, she won the eighteen-and-under national hardcourts.

Here's the part that matters most, the part nobody puts on a highlight reel. She hated a lot of it, and said so plainly. The mental work was tedious and it didn't fire her up, and she stopped and started the program more times than she could count, because sitting alone running through tools you don't fully believe in yet is nothing like the feeling of striping a ball. She did it anyway. Not because she loved it, but because she'd decided she wanted to be better than average, and her own words for what that costs were simple. If you want to be better than average, that's what you have to do.

None of that is fussiness, which is what attention to detail usually gets mistaken for. Every small piece of it has a reason. When I teach players the order of operations between points, where to put your eyes, when to breathe, when to deal with the balls, I tell them to set the spare ball in the same corner every single time. Not because tidiness is a virtue, but because if the wind is at your back the ball can end up at your feet in the middle of a point, and because when you hit a let and need another one, you want to already know where it is instead of wandering off and losing the thread of what you were about to do. The detail protects the only thing that wins matches, which is your attention. Put the ball in a different place each time and you've handed a little of that attention away for nothing.

The same principle showed up years ago in a player I coached named Teresa Wang, who kept a notebook on every match she played, entirely on her own. Another of my players, Lisa, was about to face an opponent Teresa had already played, and she asked Teresa what to expect. Teresa told her, from memory, that the girl did this and this and that, then stopped and said she'd check her book back at the hotel before Lisa counted on it. She called back that night to say her memory had been wrong, not a little wrong but entirely wrong, and gave Lisa what the notebook actually said. Memory feels reliable while it's lying to you. Write something down right after it happens and you can almost take it to court, but wait a few days and you start mixing up who did what, which is why the players who keep real notes do it the same night, before the day rewrites itself.

Here is what struck me most about the room. The older players, the ones near the end of their junior careers who might have had the most to ask, were taking an active rest day after competing at the Texas Section Championships. The kids sitting in front of Ashley were younger, aspirational, still early enough in their journey that most of her experience lands as something to admire rather than something to use. That isn't a failure of the session. It's exactly why the session had to happen.

The strongest developmental environments don't wait until players are ready to fully understand an experience before putting it in front of them. They make sure the experience gets shared at all, because the alternative is that it walks out the door with the person who lived it and disappears. Ashley Weinhold's decade of mental tools, her novels of pre-match scripts, her opponent notebooks, the physical cost she paid to peak when it mattered most, none of that is written in any manual. It lives in her. The job of the environment is to create the conditions where what lives in her has a chance to take root somewhere else, even imperfectly, even years before the young player can act on it. That's what a real developmental culture does. It plants things early and trusts that the right moment will come to water them.

The kids in that room couldn't ask questions yet because they couldn't see the standard yet. That's not a criticism of them. You can only ask about a standard you can already see, and most young players have never seen this one. They know how to measure the visible game, the eighteen minutes of hitting, because that's the part that looks like tennis. The hours that decide it, the scripts and the notes and the unglamorous off-court grind, stay invisible to them, so they don't know to want it, and they don't know what to ask. But they heard it. And the day they stand at five-four in a match that matters, some part of what Ashley said in that room will be closer to the surface than it would have been otherwise.

I ran into the same wall early in my career. I was applying for a job and the director had me jump in and teach a group session. At the end of it he told me I needed to stop treating group sessions like private sessions. I needed to keep them hitting and spend less time talking. He wasn't wrong about what a group session is supposed to look like from the outside. What he couldn't see was that the talking wasn't time taken from development. It was development, the part that goes on inside a player's head before, during, and after the ball leaves their racket. He was measuring activity. I was building attention. Neither of us had a name for the difference yet, but he was the one doing the hiring, so his standard was the one that held. I didn't get the job.

That's the quiet trap in almost every hard pursuit. The work that decides the outcome is the work nobody sees and nobody claps for, done mostly on the days you'd rather not. The players who get there aren't the ones who love that work. They're the ones who do it anyway, often enough and carefully enough that it stops feeling like effort and starts feeling like who they are. By the time they walk on the court, the eighteen minutes is the easy part. Everything that decides it was built in the hours no one was watching.

Never Miss a Moment

Join the mailing list to ensure you stay up to date on all things real.

I hate SPAM too. I'll never sell your information.