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It Only Worked While I Was Still in the Room

Jul 28, 2026

A few weeks ago I wrote about a coach who could read a court better than almost anyone I've worked with, and had no way to teach another coach to see what he saw. I framed it as someone else's problem. His academy, his transmission gap, his blind spot. I want to walk that back a little, because it turns out I have the exact same problem, and I found it inside a tool I've been using myself for a long time, the moment I finally handed it to someone else.

The tool is a match card, a sheet a player fills out before and during actual competition: what they're trying to do, what they'll watch for if it starts to go wrong, how they'll bring themselves back. It isn't new. I've used a version of it directly with a small group of players for a while, and Coach Newman had used his own version with kids on weekend trips. What I built this summer, at an academy where I consult, is a related but separate tool for daily practice, a training card, derived from the same idea but meant for a different day than tournament day. It's a pilot. If it holds up the way I think it can, the plan is to take it to other programs, not leave it sitting inside one site.

The incident that's stuck with me wasn't about the training card at all. It was about the older tool, the match card, and it happened the first time one of the coaches on staff used it directly with a player instead of going through me first. The player had written two separate intentions on her card for the day, and the coach wasn't sure what a single reset check was supposed to catch when there were two different things that could be going wrong. It's a fair question. I didn't have a clean answer for her on the spot. What I told her came closer to admitting we hadn't fully worked that part out yet, because we hadn't.

What happened next is the part worth paying attention to. I didn't sit her down and explain it more thoroughly. I sent her to one of the players instead, a kid who'd used match cards in tournament after tournament, so many that he'd stopped needing the actual card and just kept track on scraps of paper because there wasn't room left on it. She asked him the same question. He had an answer inside of about ten seconds, not because he understood the reasoning behind match cards better than I did, but because he'd been living inside the tool in real matches for a long time, and she was trying to learn it secondhand in a single conversation.

That detail should worry anyone running an institution that depends on more than one person's judgment. I built the tool. I wrote every field on it. I've thought about how a match unfolds for longer than most of the coaches on staff there have been alive. None of that made me the right person to answer that question in that moment. The right person was someone who'd actually lived inside the tool, not someone who'd designed it.

The instinct, when a system breaks down in transmission, is to assume the fix is a clearer explanation from whoever built it. Write a better manual. Hold another training session. Say it again, more carefully this time. That instinct is usually wrong, and it's wrong for a specific reason. The person who built the system is often the worst calibrated person in the building to know what a beginner actually needs to hear, because they can no longer remember not knowing it. The kid wasn't a better teacher than I am. He was closer to the problem. He'd been using the tool the coach was struggling with far longer than she had, without me standing between him and it.

This is the same constraint I keep running into everywhere I go looking for it. The judgment that actually matters in coaching doesn't live in a manual or a match card. It lives in whoever is closest to using it right now, and it seems to move sideways, player to player, coach to coach, more reliably than it moves down from whoever built the thing in the first place. If that's true, and I'm increasingly convinced it is, then the institutions worth building aren't the ones with the clearest founder. They're the ones that have figured out how to route judgment horizontally, instead of assuming it only ever travels one direction, from the person who knows the most down to everyone else.

I have a tool I understood completely and could not teach directly the first time I wasn't the one standing next to it. I don't think that's a personal failure. I think it's the same structural problem showing up again, this time close enough that I couldn't mistake it for somebody else's. It's also the best place it could have happened, since this is the one site where I have the most access, the most credibility, and the shortest distance to a fix, and if the tool can't survive transmission here, with me a phone call away, it was never going to hold up in a program where I show up as an outside consultant nobody on staff has met yet.

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