The Coach Who Keeps Learning
Nov 17, 2025
Part III of IV: "Rebuilding the System: What Coaching Education Forgot"
A few days into the Austin 125, with the late afternoon sun dropping behind the clubhouse, I watched Tom Gutteridge walk onto the back courts with Iva Jovic. The semifinal was tomorrow. Most coaches at this stage would be running game plans. Tom was running an experiment.
He was training through the tournament.
Not training until the tournament starts. Not maintenance work between matches. He was using the matches to reveal what needed training. Every day, win or lose, 30 to 90 minutes back on court working the three focus areas they'd identified in preseason. Yesterday's match ran long, so the session was shorter. Today she felt strong, so they stayed out longer. The match result didn't set the agenda. The work set itself.
This flips the entire logic of periodization. You don't pause development to compete. You compete to find out what needs developing.
What Observation Actually Looks Like
Tom wasn't pacing the baseline barking corrections. He was reading the room. Not the scoreboard, but the room. He watched how Iva's attention shifted when she got tired. He held back when most coaches would jump in. When he spoke, it was because he'd sensed the moment could hold something. He wasn't trying to fix her game. He was trying to learn how she learns.
I asked him about Iva's mindset—how a player with her ranking could still be this focused on growth. He said something that explained everything: "She's more scared of not getting better than of losing."
That's not something you coach into someone. That's something you design the ecosystem around.
Tom can recognize it because he's watching for it. He sees when she's implementing a preseason focus area versus defaulting to comfort patterns. "Maybe at times there could be a little bit more," he said about her willingness to try new things in matches, "but it's definitely a great starting point."
Most coaches wouldn't see that difference. They'd see a win or a loss and adjust tactics accordingly. Tom sees a learning posture and adjusts his communication to protect it.
The Part Most People Miss
Here's what you don't notice unless you're looking for it: the coach is learning too.
Tom adjusts his approach based on what Iva shows him that morning. If she takes a cue and makes it her own, he leaves it alone. If it bounces off, he doesn't repeat it louder. He shifts the entry point. He changes the frame. He adapts his communication to match how she's processing that day, not how she processed last week.
This is bilateral learning. The player is figuring out her game. The coach is figuring out the player.
When I asked him about working with someone this committed, he said, "I got to sometimes check myself, because it's so much fun working on these things with her. Once you're out on the court and she's working so hard, both of us are kind of bought into trying to work on these things. You almost, I have to take a step back and say, Okay, we're on our fourth hour of the day here."
That's the moment most systems miss. The coach isn't delivering a program. The coach is learning in real time what this specific person needs. The system accommodates that. It doesn't prevent it.
The Same Pattern, Different Court
A week earlier, I'd sat down with Dane Webb at Austin Tennis Academy. Different player group. Different context. But this wasn't a one-off coaching style. It was a pattern.
I asked him about his coaching philosophy. He didn't give me theory. He gave me method.
"Asking the question activates their critical thinking," he said. "They think through it better, so they understand and buy into it more, versus becoming a little robotic with me telling them what to do."
This is the distinction that matters. Telling a player what to do creates an execution machine. Asking a player what they see creates a decision maker. The first approach scales easily—you can bark instructions at 15 kids simultaneously. The second approach requires reading each player individually and calibrating questions to their processing patterns.
Dane described it clearly: "I think you don't get that from telling them what to do, but more from asking and listening. And then you create a plan, and then you hold them accountable to stick to the plan that you all created together."
This is co-creation, not instruction. The player contributes to the design of their own development. They're not receiving a program. They're building a program alongside someone who knows what questions to ask.
What to Watch When You Send Your Kid to Tournaments
I asked Dane what he looks for when his players compete. His answer revealed the entire architecture of adaptive coaching.
"With this crew and the level of tournament we go to right now, what I look for most is the players committing to do what they know they need to do to give themselves the best chance to win. So not letting the situation or the circumstance or the result of am I hitting well, or is the ball going in dictate or change things that I know I need to do."
The distinction matters. Dane's not watching for wins. He's watching for commitment to process under pressure.
"Are they tuned in?" he asked. "Am I committing to these things, regardless of how it goes, because I know it's right?"
That's a completely different evaluation framework than win-loss records. It requires the coach to know what the player is supposed to be working on, observe whether they attempt it under stress, and then adjust the training to support that commitment. You can't do that without bilateral learning. You can't do that without observing the player before you design the next drill.
Most coaches evaluate performance. Dane evaluates learning posture. One creates scoreboard pressure. The other creates developmental traction.
The Architecture Both Coaches Share
Tom and Dane don't coach the same way. They don't use the same tone. They don't work with the same age groups. But they share core behaviors that reveal a different kind of system:
They read the player before they read the drill. They adjust communication based on how the player responds, not what the schedule says happens next. They ask questions that reveal how the player thinks, not just how they move. They use silence as precision, not as empty space. They treat discomfort as information, not as failure.
And most importantly: they assume learning happens on both sides of the conversation. They're building an understanding of how this specific mind works. They're adapting their communication so the player can adapt their performance.
This is Communiplasticity in practice. Not in theory. In practice. On courts. With real players. Under tournament pressure.
They are embodying the exact architecture the next generation of systems needs to scale.
You're watching it work.
Why This Didn't Appear in Traditional Coach Education
When coach education standardized, it taught delivery systems. It didn't teach reading. It taught instruction. It didn't teach timing. It taught correction methods. It didn't teach curiosity.
The Prussian model needed teachers who knew the material and could deliver it consistently. It didn't need teachers who learned from students. The system optimized for replicability, not responsiveness.
That works when you're teaching static content. It fails when you're developing adaptive capability.
Tennis requires Socratic thinking: "If I do this, what response do I get? What are my options now? What would happen if I tried something different?"
Players who develop through conversational guidance become tactical entrepreneurs. Players who develop through standardized drilling become tactical employees—waiting to be told what to do when patterns break.
The old system couldn't support bilateral learning at scale because human attention doesn't scale. One coach can't maintain individual learning dialogues with 20 kids simultaneously. So the system defaulted to instruction. Not because it worked better. Because it was all we could do.
That constraint just ended.
What Parents Should Be Looking For
If you want to know whether your investment is building a performer or a learner, watch for three things:
Does the coach change communication styles based on how your child responds? Not based on what worked with the last kid. Based on what's working with this kid today.
Does the coach wait for the right moment to speak, or fill space with constant noise? Silence is often precision. Constant instruction is often avoidance of observation.
Does your child look like someone who's thinking or someone who's executing? One produces players who can solve novel problems. The other produces players who wait for instructions.
If all three are present, your kid is learning. If none are present, they're complying.
Learning coaches produce explorers. Delivery coaches produce followers.
The distinction matters less when kids are young and patterns are simple. It matters profoundly when stakes rise and problems get complex.
This Is What Solving the Alcott Dilemma Looks Like
For 180 years, we've known the most effective development comes from individual observation and adaptive dialogue. Bronson Alcott proved it in 1834. It produced remarkable results. It collapsed because human attention doesn't scale beyond small groups.
Technology might change that equation. Not by replacing human judgment. By extending the capability to observe, read, and respond conversationally to every learner simultaneously.
But before we build the systems that scale attention, we need to be clear about what we're scaling. We're not scaling instruction delivery. We're scaling the capacity to learn from learners.
Tom and Dane show what that looks like when humans do it. They read players before designing work. They adjust communication to fit processing patterns. They treat the player's responses as information that shapes their next move. They maintain a learning posture themselves.
That's the architecture the old system couldn't support. That's the posture the new system has to preserve.
Because if the coach stops learning, the player stops thinking. If the coach adapts, the player adapts. Architecture shapes behavior in both directions.
The proof isn't theoretical. It's on court. It's in Tom's willingness to check himself when the work gets too fun. It's in Dane's commitment to building plans together instead of delivering programs. It's in the players who look like thinkers instead of executors.
This is what the system forgot how to do. This is what the rebuild has to protect.
This is the coach who keeps learning.
Next: Teaching the Questions — How do you teach the questions that teach the player to teach themselves? Part IV connects these principles to the systems that can finally deliver bilateral learning at scale.
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